Justin Frake

Assistant Professor of Strategy | University of Michigan, Ross School of Business

I study how individual perceptions and preferences affect organizational outcomes, with a focus on human capital, misconduct, and causal inference. My research reveals how well-intended strategies often produce unintended consequences, helping explain why similar strategic actions yield different outcomes across organizations. My work has been published in Management Science, Organization Science, Strategic Management Journal, and Marketing Science.

I currently teach Strategy 502 (Corporate Strategy) and STRAT 898 (Causal Inference Methods) at Michigan Ross.

Research Focus Areas

Human Capital

This stream explores how human capital strategies often produce unintended outcomes, examining knowledge protection strategies, organizational design, and employee specialization.

View Human Capital Papers

Stakeholder Perceptions

This stream examines how stakeholder perceptions affect strategic value, revealing how individual perceptions and social contexts shape strategic initiatives in unexpected ways.

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Causal Inference

This stream advances methodological approaches for credible causal inference in strategy research, introducing partial identification methods and addressing threats like collider bias.

View Methods Papers